Rating: 8 / 10
El único libro con un consejos y experiencias reales de emprender en Latino America. De hablar de como levantar dinero o que tipo de empresa montar legalmente a gestionar tu psicología como emprendedor.
Introducción
Brian Requarth empezó Viva Real un portal online de inmobiliaria en 2009 que se acabo vendiendo por 600/700 millones, en total levanto 74 millones de financiación. Al final se focalizaron en un solo mercado Brasil, pero para llegar a focalizarse en 1 mercado tuvieron que tomar decisiones complejas.
Cuesta la misma cantidad de energía soñar en pequeño y soñar en grande. Así que sueña a lo grande (Jorge Paulo Leman)
Gestionar tu psicología
Primera vez emprendedores se enamoran con la idea de convertirse su propios jefes, pero es una arma de doble filo. El nivel de stress e ansiedad es mucho mayor si trabajas para tu mismo
La mejor forma de combatir la aislación es crear tu propia comunidad, Brian tiene un grupo de emprendedores donde comparten sus problemas.
La clave es rodearte de personas que ya hayan pasado por lo que has pasado, buscar inversores que tengan experiencia en el sector que estas montando la empresa y aprender de ellos. Haz muchas preguntas y se curioso.
Ser vulnerable y no pretender que lo sabes todo, puede ser un super poder. Te sorprendería lo que las personas están dispuestas ayudarte si los buscas desde la humildad
Lo que realmente importa
Tienes que cuidar a las personas cercanas a ti, si tienes una familia debes de tener rutinas para estar con ellos.
Trabajar 24/7 incluidos fines de semana no es muy productivo, si no tienes forma de desconectar tu cerebro con hobbies como la comida o leer.
Las mejores ideas de Brian y su cofundador han sido en unas vacaciones o practicando un hobby, como emprendedores nunca paras de estar en tu proyecto pero desconectar puedes traer una perspectiva diferente.
Relación entre co fundadores
La razón numero 1 por que las startups tempranas acaban fracasando es un por un conflicto entre los cofundadores
Un equity no bien repartido puede causar problemas entre co fundadores en un futuro. Evitar la trampa de dividir la empresa en 2 socios de 50 y 50%, causa un bloqueo de compañía cuando hay un conflicto.
La confianza es la base de la fundación de la relación entre cofundadores
Cualquier cosa que retrase la toma de decisiones en un startup, es un riesgo. La velocidad es clave para poder ganarle a otros competidores y tener una comunicación compleja o co-CEOs hara que la toma de decisión sea mas lenta
El valor de las virtudes
Las virtudes son valores vividos, valores en acción, valores que se alcanzan de forma dependiente y regular.
Virtudes de Viva Real en libro cada virtud lo explica con un ejemplo
- No hacer nada estúpido
- Es mejor pedir perdón que permiso
- Humildad
- Respeta al competidor pero gana en todas las formas
Para escribir tus virtudes observa tu compañía y poco a poco ve las escribiendo. Haz las virtudes significativa y autenticas para ti.
Gestión de equipos y toma de decisiones
Un equipo ideal antes de product market fit son entre 6 a 8 personas
Antes de contratar a alguien define exactamente lo que quieres para ese rol. Si no sabes evaluar los perfiles pide ayuda externa.
En cada entrevista define las expectativas que tienes sobre el rol, Brian en cada entrevista comenta que el trabajo que van a hacer es el más difícil y duro
Metodología LEAN te permite fallar e aprender rápidamente. Son una serie de micro experimentos para recolectar datos y hablar con clientes
Construye > Mide > Aprende > Idea
Decidir que no hacer
No dividas tu atención en multiples vías de negocio. Va a ser muy difícil que seas la empresa numero 1, si haces multiples cosas al principio.
Evita actividades con un impacto bajo que quieren gran esfuerzo.
Nail it before you scale it.
Consejo de advisores y board
Un buen advisor puede validar tus pensamientos eso vale oro.
Si los advisors no tienen dinero invertido en la empresa, no tienen los incentivos correctos.
Junta de advisors esta formado por expertos en la industria que actúan independientemente. En cambio una junta directiva son responsables de contratar y despedir al CEO, además de apoyar a la compañía.
Las juntas pueden ser muy provechosas, ya que tienes expertos en la reunión.
El formato que utilizaba Brian cada reunión se preparaban los temas principales y se les asignaba un color con la importancia.
Los colores eran rojo/amarillo/verde. Cada tema tenia un tiempo asignado en la reunión.
Cada vez que levantas capital entrara alguien a la junta directiva, tienes que tener cuidado a quienes decidir dejar entrar y que puedan ser útiles para las reuniones.
Si eres una empresa early stage no necesitas una junta directiva es una perdida tiempo.
Levantar capital y financiación
El mejor capitulo del libro.
Inversores ángeles normalmente invierten pequeños tickets de inversión pero pueden a llegar a ser muy útiles. Deberían tener experiencia en tu sector o tener acceso a capital inteligente.
Recomienda montar una SPV Special Purpose Vehicle, normalmente se estructura similar a Delaware LLC, para organizar pequeños inversores, si no para cada junta tienes que perseguir a los ángeles para que firmen la junta. En una SPV te ahorra ese tiempo ya que agrupa a los inversores.
Es mejor montar una estructura offshore para la protección legal, optimización fiscal, una gobernanza más clara, familiaridad de los inversores, flexibilidad y exits.
Los VC cuando invierten en empresas se aseguran un derecho de follow on en las siguientes rondas para seguir invirtiendo y no diluirse.
En el capitulo entra en gran detalle como el mundo de la inversión en start ups funciona.
No te involucres emocionalmente con los inversores habrán momentos buenos y malos, es mejor mantener una relación profesional.
La validación del inversor no es todo, puede estar equivocados.
Errores comunes a evitar
Utilizar los mismos abogados que el fondo de inversión que te va a invertir, hay un conflicto de intereses con los abogados.
No contratar a un buen abogado, en este caso Viva Real tuvo que pagar 100M a Estados Unidos por como la empresa estaba montada, que no tenían que haber pagado por no montar la empresa bien al principio.
Los inversores no firman acuerdos de confidencialidad.
Un buen inversor va a potenciar al emprendedor, si el inversor esta constantemente queriéndote llevar en una dirección cuidado.
Pide referencias a otros emprendedores de los inversores que te van a invertir.
Empleados firmen PIAA simple acuerdo de cesión de información e invenciones para proteger a la empresa de los empleados actuales y pasados que reclaman la propiedad intelectual les pertenece. Ejemplo el caso de Facebook con los gemelos Winklevoss.
Conclusión
Actualmente Brian esta montando Latitud donde ayudan a los mejores doers y pensadores de América Latina a construir la próxima generación de empresas tecnológicas de clase mundial.
Dan a los fundadores atención personalizada y acceso a la comunidad local y al conocimiento a través de programas nativos remotos.
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tesekkürler??
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